Media or press kits communicate the specifics of your buisness for members of the media and for investors quickly via an electronic format.  Containg high level overviewes of your core values, value proposition, product lines and market segments and including an optional audio comentary track, this electronic document is excellent way of inspiring potential customers to action and take the next step with you.  When combined with an Idea Rockets website download area, you can also collect information about the person downloading the document for your sales lead database.