Great for small organizations who want to produce their own advertisements and marketing materials, and essential for larger organizations who have multiple people responsible for deployment of marketing communications (Marcom) maintaining a consistant look and feel accross the organization is critical to maintaing a professional image and meeting your obligations for trademark and logomark protection.
Corporate ID standards manuals define:
- Key logo colors for printing processes in (CMYK)
- Web colors for electronic media (RGB)
- Embrodery usage and thread color
- Outdoor, indoor signage usage
- Acceptable/Unacceptable usage examples
Full Templates provided for Adobe Illustrator:
- Corporate images in vector or 300dpi resolution where appropriate
- Logo and tagline templates with proper usage examples
- Business card template
- Letterhead template
- Envelope templates
- Lable templates
- Press release template
- Fax template
- HTML e-mail template